Group purchase coupon promotion, unreasonable exploitation/low-price beauty/cheap acne removal
Group purchase coupon promotion/pros and cons analysis
Brand benefits - personal harm
Group purchase coupon promotion, unreasonable exploitation / low-cost beauty / cheap acne removal
Group buying started to emerge around 2009. More than 10 years have passed since then. How many companies have become victims of group buying in this process?
I just want to increase exposure, I don't want to go bankrupt
Why did group buying become popular? Because whales know how to build online strategic marketing, while traditional industries do not understand how to market online. It is natural for them to be ripped off by relying on whales. After years of exploitation, many whales have disappeared. This phenomenon makes people shudder and feel ashamed. At that time, due to the price war to attract customers, how many people have become the dead in the business until now.
For the catering industry, group buying is both the cause of its success and its failure. This argument can be felt by all industry players. Group buying attracts cooperation from all walks of life and then earns commissions. It sounds great, but in order to make a living, the operators cater to the group buying requirements and slash product prices, which only brings short-term popularity. After the popularity is gone, there are many scars. Not to mention the profits, there are a lot of negative reviews.
When it comes to beauty, group buying is the beginning of suffering (low-price beauty brands)
In the group buying group, there are often many consumers with varying qualities who want to try new things. In addition to reducing the quality of service, consumer disputes and controversies will continue to occur. For employees, the cheapest price requires the highest quality of service.
As far as I am concerned"The heart is troubled" "The best practice"This process provides profound experience to learn and is also the best way to hone your service skills. Having gone through it means you can face more emergencies. It is also because of group buying that you can transform and your own colors will become more vivid and bright.
Of course I have experienced it tooCheap acne removerexperience.
More than a decade has passed, and group buying still has a group of consumers. When asked in a survey why they like group buying, most of the answers are that they like to try new things and get bargains, and even enjoy discounts across counties and cities.
From the store's point of view, the purpose of promotion is to bring fame or permanent loyal customers. Now, going against the trend and bleeding themselves will not get what they expected, and they are just asking for trouble.
Only by doing business honestly can we attract real customers
Experienced people in various industries in society have concluded that the right way to go about group buying is to actually offer discounts on products and attract consumers to your store.
Spend your resources on your valuable customers, not on fake marketing
The correct choice is to ignore the group buying operators' unrealistic marketing tactics and use the relevant fees to focus on your first-time customers.
Group buying also has strategies, learning and popularity go hand in hand
As far as beauty products are concerned, group buying is a good training strategy. Many large companies still put their products on the shelves in group buying. The purpose is to increase their proficiency, and secondly to add vitality to the store. From a commercial perspective, this method is also a way to improve quality. Whether it is good or not is up to everyone.
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