本分類說明「何謂無聲」名稱的由來與核心精神,包含三無原則(無推銷、無誇張、無手段)、品牌初衷、經營理念與命名背景,完整呈現品牌為何堅持真實、冷靜、穩定的經營態度。不說話的美容最美

不推銷等於沒有摳客,無聲美容 Day 3 標題封面圖

不推銷=沒有摳客|無聲美容:真正不傳訊息不打電話的美容品牌

不推銷=沒有摳客真正的不摳客,是因「叫顧客購買美麗~怪怪的」,反問:是認為顧客不美才叫他購買嗎?跟朋友見面,我們不會跟朋友說:你這衣服太醜應該去買新的,同等道理為何美容可以?真正的美麗,是一種需求不是要求或強求,請問:又有誰會要求「朋友要變美的」。無聲堅持:不傳訊息、不...

Continue reading

不推銷等於沒有促銷活動,無折扣、無方案,無聲美容 Day 2 標題圖

No sales = no activity | Silent Beauty: The beauty brand that really doesn’t promote sales

不推銷=沒有活動 真正的不推銷,不是「沒有在賣東西」而已,而是不用忙碌著想活動(處心積慮)。 不辦母親節、沒周年慶、不是搞特別,當您知道隔壁床的購買價格時(你心中如何感想)、又當你詢問我時(我又該如何面對)? 無聲堅持:無周年慶、無母親節、無折扣、無限定優惠。 我們為...

Continue reading

不推銷美容系列插圖,女孩舉牌說明系列起始,無聲美容官方形象圖

No Promotion Beauty Series Index Page

The years on the face/You can tell from the face It is better to say that the years are written on the face than to say that the face is full of the stories of the years. Every face has many stories.   Every customer has many wonderful moments   Doing nothing and not chatting has become another profession. This profession has no performance, it is easy to chat and the response is relaxed...

Continue reading

不推銷等於沒有商品,無聲美容堅持不販售、不展示、不誘導

No sales promotion = no products | The practical definition of silent beauty

The years on the face/You can tell from the face It is better to say that the years are written on the face than to say that the face is full of the stories of the years. Every face has many stories.   Every customer has many wonderful moments   Doing nothing and not chatting has become another profession. This profession has no performance, it is easy to chat and the response is relaxed...

Continue reading

提出問題:美素是否會一直沉澱,引導思考

How to solve spots: key methods to improve pigmentation and melanin

The years on the face/You can tell from the face It is better to say that the years are written on the face than to say that the face is full of the stories of the years. Every face has many stories.   Every customer has many wonderful moments   Doing nothing and not chatting has become another profession. This profession has no performance, it is easy to chat and the response is relaxed...

Continue reading

圖中有三個模特女性,背向拍照,象徵詢問美容會轉變甚麼樣子

The advantages of silent concept - a truly win-win beauty business

Cameras are replaced by mobile phones, traditional books are replaced by e-books, retailers are transformed into e-commerce, if every industry is facing huge changes, what about the beauty industry? Why hasn't the beauty industry changed in a big way? In recent years, the beauty industry has indeed undergone some changes, but there has been no revolutionary change. The beauty industry has not yet undergone a drastic corporate transformation, but it is still evolving into a diversified...

Continue reading