Why hasn’t the beauty industry changed?
Cosmetic transformation? What will it become?
What is the real model of future change?
🍃 Why hasn’t the beauty industry changed?
In this era of rapid change,
Even seemingly large and solid brands are facing elimination:
- 📱 SONY Once a leader in technology, it was caught off guard by smartphones;
- 🏪 Traditional convenience stores are being replaced one by one, either by e-commerce or self-service checkout;
- 🚚 Logistics has evolved from waiting for three days to receiving the goods the next day, picking up the goods at the convenience store, and then to having them delivered to your door within two hours.
These changes are due to human
"Efficiency", "Transparency", "Right to choose" The desire is satisfied.
So, what about the beauty industry?
2025/June/Current Status of the Beauty Industry
🌟Saturation in Taiwan exceeds 60%
✨1-person studio suite
🧸Large chain businesses shrink
💰It is difficult for new beauty stores to survive
🌟Beauty teaching scams everywhere
There are many more~
Contact me/Maybe
Many difficulties come from concepts.
Will beauty change?
✔ Remember that beauty change is inevitable. ✔ The beauty industry just hasn’t changed yet.
🔁 The industries that once dominated the market have been changed one by one
Let’s review a few transformations that you and I have experienced:
- 📷 Kodak film cameras were replaced by mobile phone cameras, and photo development became a cloud backup.
- 🎞 Blockbuster, the video rental store, was wiped out by Netflix and streaming video.
- 💿 Record stores and CD counters have been replaced by Spotify and YouTube Music.
- 📰 Print newspapers and TV program schedules have been refreshed by news apps and video platforms.
- 🏬 Department stores, bookstores, and night market vendors have been squeezed by e-commerce and vending systems.
- 📞 Telephone booths, fax machines, and Beeper pagers are all no match for a mobile phone.
- 🏫 Tutoring classes and classroom handouts have been revolutionized by Zoom, online courses, and digital teaching materials.
- 💰 Cash, ATMs, and paper bills have been replaced by mobile payments and cloud banking.
- 🚖 Taxi-hailing phone calls and handwritten logistics orders have been replaced by Uber, food delivery, and Black Cat instant tracking.
Change, change, change? It's not okay if it doesn't change..
✔Everyone is the same, why is it you who wins?
✔ Everyone remains unchanged, why is it you who wins?
🤔 Then why has beauty remained the same for 20 years?
The beauty salon is still in:
- 🎯 They advertise a trial price, but the tricks start as soon as you enter the door
- 🌀 Emphasize the effect of the treatment, but people cannot see the difference after returning home
- 📸 The photos look beautiful, but the actual experience is not as good as expected
- 📲 There are price wars everywhere, how much should we charge?
Have you ever encountered this?
What’s even more outrageous is that there are still people teaching “how to sell packages” and “how to convince customers to upgrade”, but almost no one in the entire industry is thinking about—
Is the trust of our customers being destroyed bit by bit by our own hands?
💡 We believe that beauty should start with "silent" changes
Because silence has so many benefits, whether to pursue it depends on personal perception..
- 📱 Technology has allowed "photo editing" to replace the truth
- 💸 Marketing has allowed "discounts" to overshadow strength
- 🧠 Consumers are no longer blindly following
The real change is to regain trust through transparency and authenticity.
📷 We believe: Cameras disappear, newspapers change, beauty will change
Silent No products, no activities, no fancy names
What we have is:
- 👣 Photos of shoes at the door every day, pairs of real footprints left by customers
- 🔬 Mite detection video, directly see the sebum and makeup residue on the face
- 🧻 The tissue used to clean acne is clean and silent, but it is the most convincing
This is the real change in the beauty industry that relies not on rhetoric but only on strength.
🚀 The beauty industry will be changed. How? What will change?
If it really changes, "You and I are both in it"
The chances of winning are very high.
Because the world is changing too fast, and those who are unwilling to change will only be eliminated slowly.
If you also have many ideas
You can tell me, I will look forward to it.
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